Between massive economic and societal disruption, third-party cookie deprecation, disparate marketing channels and fragmented identity our jobs as marketers have become even more complicated. But there's a path forward. Hear from our panel of experts from Forrester Research, Marriott, Inspire Brands and GM Financial.

When it comes to personalization, the recipe for success starts with human connections. Watch this engaging session and walk away with two recipes: one for marketing personalization and another for a sweet treat.

Diversity & Inclusion has become a business imperative and reports show it’s table stakes for employee happiness, customer satisfaction and business performance. Watch this video with experts from Epsilon, Forrester and Walgreens to see what it means for your marketing and customer engagement efforts.

Watch this live podcast recording session, featuring loyalty experts from Let’s Talk Loyalty, FedEx Services and Publicis as they discuss how loyalty marketers can start thinking differently in the face of changing customer demands and behavior.

Watch a lively discussion where Epsilon and Publicis experts talk about how to become a Personalization at Scale Trailblazer to take your personalization strategy from good to great.

Tune in as one lucky marketer will question our panel of experts to determine the best AI approach for their personalization goals in this light-hearted rendition of the 70s game.

Former television producer and bestselling author Andrew Davis will show you how to keep your audience curious. You’ll be challenged to think like a reality TV editor, and he’ll show you the five things that brilliant businesses do to transform their content from boring to brilliant.

Between massive economic and societal disruption, third-party cookie deprecation and fragmented identity -- our jobs as marketers are complicated. What customers want sounds simple: a 1:1 experience where brands know what they want, in the moment they want it. Behind the scene, it’s not that simple. Personalization is incredibly hard and near impossible without a future-proof first-party data strategy. And customer obsession, the driving force behind personalization, is a good idea that any marketer can agree with… but very few know how to achieve.

Shar VanBoskirk, VP & Principal Analyst at Forrester Research, has long been analyzing and advising brands on how to create meaningful connections with today’s empowered consumers. In her recent research, she found that just 15% of enterprise firms are customer-obsessed today, largely because brands don’t really know how to operationalize the concept of customer obsession. In this session, Shar will cover the framework for being a customer-obsessed brand and the questions marketers should be asking themselves when putting it into practice. Great personalization is a competitive advantage. It must be individualized, scalable and centered entirely on delighting your customers at every turn.

Shar will then lead a lively 30-minute panel discussion where top experts and brand leaders at GM Financial, Inspire Brands, Marriott and Epsilon will tackle topics like:

• Can you be customer obsessed if you don’t know who your customers are? What roles do identity & first-party data play?
• How can brands use email as a power channel for personalization and customer connections?
• Can innovative loyalty campaigns hit the right note with customers and drive business at the same time?
• How are brands creating a consistent, individualized experience across digital channels, both paid and owned?

When it comes to personalization, the recipe for success starts with human connections. Join this session and walk away with two recipes: one for marketing personalization and another for a sweet treat.

First, we’ll share Epsilon’s 4-step recipe for real-time personalization to get your programs cooking. You’ll learn how to:

1. Firm up your identity strategy
2. Layer with the right data assets
3. Design your content & assemble (in milliseconds)
4. Taste test for continuous improvement

Then, to sweeten the deal, we're bringing in professional pastry chef, Auzerais Bellamy from direct-to-consumer virtual bakery Blondery. She’ll teach us how to make a personalized blondie cheesecake jar while sharing her experiences on building customer loyalty and what big brands can learn from DTC trends.

Diversity & Inclusion has become a business imperative and reports show it’s table stakes for employee happiness, customer satisfaction and business performance. In fact, organizations with inclusive cultures have 39% higher customer satisfaction.

What does this mean for your marketing and customer engagement efforts? A lot.

Forrester reports that trust and inclusion need to be at the core of the customer experience in 2021. Yet massive social disruption has eroded consumer trust and changed what consumers look for in the brands they engage with. According to Forrester:

• Empathy is critical & consumers are gravitating toward brands that prioritize people over profits.
• 47% of consumers are more willing to share information with brands they trust.

This leaves a tremendous opportunity for marketers to focus on their marketing ethics, foster inclusion and empathy in their marketing, connect with an increasingly diverse customer base and ultimately build direct, trusted customer relationships.

The reward? The ability to build a better first-party data asset in a data-deprecated world and drive business performance.

This panel of D&I, industry and marketing experts will attack challenging and sometimes uncomfortable topics to help you translate D&I best practices to your marketing efforts, including:

• Why belonging and inclusion must start on the inside
• The importance of shared value systems between brands and their agency partners
• D&I in marketing vs. marketing ethics
• What to do when you face moral opposition from a team member
• Why all ships rise when D&I and marketing ethics converge

Personalization should be integrated into the entire customer experience—including your loyalty strategy. But in the past year, the customer experience as we know it has completely changed, forcing marketers to pivot and find new ways to connect 1:1 and create lasting relationships with their customers. It’s time for loyalty marketers to start thinking differently.

Join this live podcast session featuring loyalty experts: Let’s Talk Loyalty host, Paula Thomas, FedEx Services Managing Director, Michelle Proctor and Publicis’ EVP of Commerce, Amy Lanzi. Topics will include:

• Loyalty acquisition vs retention and the strategic implications
• The role of internal culture and empowering associates to strengthen customer relationships
• How FedEx has pivoted over the last year and helped small businesses
• How to build and maintain data-driven human connections throughout the customer journey

Personalization is rapidly evolving in 2021 as consumers spend more time online, and companies fight for attention in an increasingly crowded digital landscape. One thing is clear: winning brands are those that can deliver a 1:1 experience to each customer, across all brand touchpoints. In fact, 90 % of consumers find personalization appealing, and those consumers are 10 times more likely to be your most valuable customers. But without the right tools and systems in place, creating a scalable personalization strategy can be challenging and expensive.

Join our panel of experts as they discuss how to become a “Personalization at Scale Trailblazer,” taking your personalization strategy from good to great. They’ll share insights on how to:

• Understand your customers on a deep level through data and AI
• Scale personalization across channels—paid and owned
• Move beyond third-party cookies and ground your marketing in people-based identity
• Approach personalization for a global audience

If you asked a person on the street what comes to mind when they hear the terms “artificial intelligence” or “machine learning,” you’d probably get an assortment of classic Hollywood titles—WALL-E, maybe Star Wars. But over the years, artificial intelligence (AI) and machine learning have jumped off the big screen into our everyday lives—especially when it comes to marketing technology.

Identity and AI are foundational to the hyper-personalized world we live in, but many marketers aren’t yet tapping into their full potential. With so many options and applications of identity and AI in marketing technology today, it’s hard to know where to start. That’s where Match Game: AI Edition comes in.

In this light-hearted rendition of the ‘70s gameshow, one lucky marketer will question our panel of experts to determine the best AI approach for their personalization goals. Each panelist will offer unique insights on how to operationalize AI, from wrangling messy data to navigating consumer privacy. The only rule? No buzzwords or obscure acronyms allowed.

* An Epsilon representative will be reaching out to you to discuss your topic and schedule your time.

Easy as 1, 2, 3… This is your opportunity to have a personal conversation with an Epsilon expert on the topic of your choice. Here’s how it works:

1. When you register, select a box to sign up for a session.
2. Based on your availability, Epsilon will reach out and set up your one-on-one conversation with an expert.
3. Select your topic. Areas to consider include:

• Any topics covered during PERSONALIVE that you’d like to learn more about
• Improving your approach to personalization
• Marketing technology trends in your industry
• Identity, first-party data or third-party cookie deprecation
• Epsilon PeopleCloud
• Customer relationship and database platforms
• Digital media solutions
• Email service providers and creative evaluations
• Loyalty programs and strategy

All of our experts have vast experience in identity and personalization across the entire consumer journey. We look forward to speaking with you!

Attention in today’s digital world is finite. Our clients, customers, prospects and leads tell us they have no time. No time to read our emails, download our e-books, listen to our podcasts, dive-in to our blog posts or watch our videos. However, these very same customers can binge-watch two seasons on Netflix in one weekend! Where’s the disconnect? Maybe, in our quest to make our content consumable, we’ve eliminated every element that makes our content interesting?

It's time to think about creatively engaging consumers in a different way. In a busy world with lots of distractions, how do you break through the noise and create a true connection with your customers? How do you spark creativity in your marketing strategy to capture the attention of an over-messaged customer base? By incorporating data into your content creation, you can unlock the curiosity factor with an engaged customer.

In this closing presentation, former television producer and bestselling author Andrew Davis will show you how to keep your audience curious. You’ll be challenged to think like a reality TV editor, and he’ll show you the five things that brilliant businesses do to transform their content from boring to brilliant. More importantly, you'll learn the simple secret to creating infinitely engaging content. What's the secret? Sign up for the session to find out!